What Size Banner Do You Need?

December 23, 2015 Business & Finance

When you want to include a nice banner in your marketing toolbox, you must first know what size will work best for you. There are some guidelines that you can follow to get the right banner for the place that you want to put it. Keep in mind that you can use banners on walls, hung on poles on your building, on display stands on the pavement in front of your business, or suspended over the street at a community event. The first step that you’ll want to take before you even meet with a banner printing company is to determine where you’re going to use your banner and what size would be the best fit.

What Size Banner Do You Need?

  • No matter if you are using roller banners, pop up banners, or pull up banners you must measure the exact location where it will be used. If you’re planning to use it outside, take measurements of the area it will be placed and avoid windows for safety reasons. If you’re going to use it in a trade booth at a convention, ask how big the walls will be so that you can order the right size. If you’re going to use table displays, enquire about the size and length of the table so that your banners will fit nicely and won’t overpower the marketing materials that you have displayed on the table. The size that you choose should be able to display your message and logo without looking cluttered.
  • You should next do some price comparisons so that you can get the largest banner for the least amount of money without compromising quality. Keep in mind that inexpensive banners won’t last as long as those made from quality materials, so if you want to get a good return on your investment in a banner, you should opt for quality instead of lower prices for substandard banners. As a means of calculating how much the banner will cost, find out how long the printer thinks a particular banner will last and divide that cost by the number of times that you think you will use it. This will give you a cost per use value which you can use to determine if the banner will be cost-effective for your company. You can also find websites that offer you different levels of quality that also predict how long the banner will last. Does your banner come with a guarantee? Does your banner come with a carrying case? These special features should also be included in your evaluation of a printing company.
  • Finally, look at the size of banner and the audience that you are wanting to target. Will they be able to read what you have to say quickly? Can this size of banner hold all the pertinent information without looking cluttered and messy? You must order a banner that can be easily read from the distance that your audience will be from it. Your printer will have to use the right sized font and images that enhance the banner, instead of detract from it, with an inappropriate size. Let your printer know where you’re planning to use your banner so they can size everything perfectly for your audience.