Judicious Use Of Instagram Potential For Marketing

October 17, 2016 Tech & Gadgets

The photo-sharing website enjoys immense popularity worldwide. In addition, the number of people subscribing to the charms of expressing their lives by photos is regularly on the rise. Furthermore, it is a Facebook affiliate, thereby multiplying the potential of connectivity to the most. For an able marketer, the above preconditions are obvious tools for making a huge statement. However, it is not that easy either. Despite the immense popularity of IG, you can never make sure that a particular post you make is going to strike a chord with a huge majority. There is no guarantee even that your post would register in the minds of users before going down in the newsfeed with millions of other photos posted every hour.

Tactical use

Apparently, you would need to employ marketing tactics to gain visibility. In fact, the scope of your plan should not stop at gaining visibility only, but converting the same to leads and eventually to sales. Start with the basics. What do you need for working things out in your favor? You would need a solid follower base of people who would be actually interested in the products. Next, you need to make attractive posts, and complement them with catchy statements. Another fundamental aspect of utilizing its potential is to remember always that IG is a personal sharing platform and not a marketing tool by default. To get 50 instagram likes on a post would require you to place it in such a way that it connects with people by friendliness.

Judicious Use Of Instagram Potential For Marketing

The personal connection

Arriving at this alchemy of personal connection is most important. Understand how the psychology of instagram followers works to generate interest on a post. First of all, it should be a friendly photo, and must have a nice tag line. Do not post pics of grim people in suits and expect your followers to find it interesting. Well, it may seem to be a very special moment to you, but most people would find it too professional in a homely place. Try to work on the attraction psychology by funding likes on your posts. Yes, these days marketers can use services online that would deliver ‘likes’ according to your requirements. Visit the service website and choose the number bracket for your post. When people see that a particular post is showing 50 likes or more, they tend to take notice.

This is your moment. As you get real people to like on the photo, work on the lead generation process tacitly. Do not rush because always remember to be natural. Appreciate the appreciation showed by others. Say thank you to them and try to build up a slow rapport. If someone is interested in buying your services, it would become clear by talking. When anyone is uninterested, do not prod it more than it should take to retain your non-professional charm. You can either choose 50 auto likes instagram or the manual mode of liking photos. In any case, always try to be judicious. A photo that clearly does not deserve 200 likes should not get it, even though you can fund it easily.